WHAT IS IT?
Switched on EV, is a new media channel launch from an established Automotive Media Company. Covering all things electric, from cars to light commercial vehicles, charging partners to infrastructure providers, Switched on EV gives clear and concise information on the areas your customers need to understand, and enable a supplier conversation.
Helping the information needs of consumers and businesses, motor trade dealers, leasing companies and intermediaries, Switched on EV succinctly delivers quality content, and recognition of suppliers in the sector.
The new Switched on EV media channel consists of a website, newsletter and awards event. It provides a unique platform for you to build the brand awareness of both your company and your specific products and services, and all to your relevant EV audiences and sales channels.
Being part of the Business Car Manager Portfolio, Switched on EV is the central point for all things electric. Visitors to the following sites are directed to Switched on EV. An aggregated audience opportunity…
Business Motoring – provides information for company car drivers, SME company employees, owners and small business owners and business drivers – reaching 520,000 people every year.
Business Vans – provides information for vans users, van operators, traders, SME’s and small business owners – reaching 256,000 people every year.
Motor Trade News – An online hub providing both franchise and non-franchise dealer staff access to content that enables them to be more effective in their job roles. An established online site visited by the profiled database of 20,000 contacts and organic traffic on a regular basis as a source of information.
Leasing Broker Federation (LBF) – The LBF is an independent membership organisation supporting leasing brokers and operators across the UK. There are currently more than 170 members, representing the premier leasing brokerages in the UK, as well as a network of Federation Partners Organisations.
As well as creating its own audience through SEO, Social Campaigns and Direct Email Campaigns, visitors arrive at the site via their search engine while looking for specific EV related information.